crafting presence, delivering             

.

value

Passionate about books, travel, and technology. A true lover of gastronomy, restaurants, and hospitality. I’m fascinated by the art of communicating spaces that deliver exceptional customer experiences - blending ambiance with an equally refined digital presence. I’ll admit it: I’m a lifelong admirer of art on a plate - the colors, the textures, the creativity behind every dish. The same passion extends to architecture, jewellery and interior design: I’m drawn to spaces where aesthetic, functionality, and storytelling come together to create unique atmospheres. My professional goal is not just to manage a digital presence, but to translate identity into experiences that feel authentic, refined and memorable.

DIGITAL STRATEGIST & CONTENT creator

work with me.

hi, I'm Daniela.

digital strategy & planning

performance campaigns

content creation

brand design studio

We don't just define goals; we create the roadmap that connects them to measurable results. We guide your brand with strategic thinking and creative direction, ensuring that all communication, from social media to content execution, works together to build recognition, trust and long-term value. It is a consistent presence that is aligned with your brand's essence that transforms visibility into meaningful impact.

digital strategy 

→ SOCIAL MEDIA STRATEGY
→ MONTHLY PLANNING PRESENTATION
→ CONTENT SCHEDULING
→ COMMUNITY MANAGEMENT
→ COPYWRITING
→ REPORTING & ANALYSIS

& planning

The Process

1.

4.

2.

3.

We’ll explore your brand’s goals, challenges, and ambitions to see how we can create meaningful impact together. It’s a chance to align expectations, exchange ideas, and define the first steps toward a tailored digital strategy that truly serves your brand.

Your brand deserves a strategy that reflects its value. Investment isn’t just about numbers; it’s about building long-term impact, relevance, and growth.
To confirm your project and secure our collaboration, payment is made upon signing the service agreement.

A visual roadmap that sets the tone. The moodboard defines the aesthetic direction, aligning imagery, colors, and style to capture your brand’s essence before creation begins.

The exciting part: seeing everything come together. On delivery day, you’ll receive polished materials and clear next steps, ready to bring your brand’s digital presence to life.

discovery call.

investment.

moodboard.

delivery day.

Ready to invest?

let's connect.

We transform strategy into measurable impact. Performance campaigns are built on data, targeting and optimisation, ensuring your brand achieves tangible results - from traffic and interaction to awareness. Every decision is guided by metrics, making performance both precise and effective.

→ CAMPAIGNS STRATEGY
→ ADS ACCOUNT SETUP
→ BUDGET MANAGEMENT
→ CAMPAIGN CREATION
→ MONTHLY ADS PLANNING
→ REPORTING & ANALYSIS 

performance campaigns

performance

CAMPAIGNS

The Process

1.

4.

2.

3.

discovery call.

investment.

moodboard.

delivery day.

We’ll explore your brand’s goals, challenges, and ambitions to see how we can create meaningful impact together. It’s a chance to align expectations, exchange ideas, and define the first steps toward a tailored performance strategy that truly serves your brand.

Your brand deserves a strategy that reflects its value. Investment isn’t just about numbers; it’s about building long-term impact, relevance, and growth.
To confirm your project and secure our collaboration, payment is made upon signing the service agreement.

Before launching any campaign, we define the creative and strategic direction. Through a tailored campaign outline - visuals, key messaging, and audience segmentation - we ensure clarity and alignment before execution.

Campaigns go live only after every element is tested and approved. Delivery means not just launching ads, but activating a performance machine designed to maximise impact and results.

Ready to invest?

let's connect.

We craft photography, video and digital content that brings your brand to life. Each piece is intentional, designed to inspire, spark engagement and strengthen your brand presence across platforms. The result is storytelling that feels authentic, refined and memorable.

→ MOODBOARD CREATION
→ CAPTURE GUIDELINES
→ IMAGE SELECTION
→ VISUAL CONTENT STRATEGY
→ PHOTOGRAPHY CAPTURE AND EDITING
→ VIDEO/REELS CAPTURE AND EDITING



content creation

Content 

creation

The Process

1.

1.

4.

2.

3.

discovery call.

investment.

moodboard.

shoot day.

We’ll explore your brand’s goals, challenges, and ambitions to see how we can create meaningful impact together. It’s a chance to align expectations, exchange ideas, and define the first steps toward a tailored digital strategy that truly serves your brand.

Your brand deserves a strategy that reflects its value. Investment isn’t just about numbers; it’s about building long-term impact, relevance, and growth.
To confirm your project and secure our collaboration, payment is made upon signing the service agreement.

A visual roadmap that sets the tone. The moodboard defines the aesthetic direction, aligning imagery, colors, and style to capture your brand’s essence before creation begins.

The exciting part: seeing everything come together. On delivery day, you’ll receive polished materials and clear next steps, ready to bring your brand’s digital presence to life.

Ready to invest?

let's connect.

Our design studio builds visual identities with clarity and distinction. From logos to brand assets, we create systems that reflect your brand’s values and uniqueness. The focus is on recognition and consistency, ensuring your brand leaves a lasting impression at every touchpoint.

→ CREATIVE CONCEPT DEVELOPMENT
→ EDITORIAL DESIGN
→ PACKAGING
→ CONTENT DESIGN
→ ILLUSTRATION & ANIMATION
→ ICONOGRAPHY

brand 

studio desigN

Ready to get creative?

let's connect.

"cativou o 'espírito' do lugar e sabe planear e criar a nossa presença digital na sua melhor forma."

petra sauer, general manager at Fortaleza do guincho

kind words.

"Destacamos no trabalho da Daniela a versatilidade, inspiração e flexibilidade para se adaptar aos critérios e objetivos de cada produto."

teresa abreu, marketing manager at palácio ludovice wine experience hotel & federico restaurant

kind words.

"Recomendarei sempre como uma das melhores Digital Managers com quem já trabalhei."

carolina dias, marketing manager

kind words.

"foi super enriquecedor contar com a visão clara, objetiva e criativa que recebi, através da qual foi possível retirar vários e valiosos insights."

cristiana guerra, content creator

kind words.

Recent projects

Stay in touch

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Thank you.

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I'd love to bring your vision to life.

Are you ready to get creative? Let's make magic together and bring your brand to life. Connect with me through the form below or shoot an email to dan@digitalcontentbakery.com. I cannot wait to hear from you!

Welcome to Our community.

We're so excited to have you here.
Keep an eye out for our monthly love letters xx.

Let's meet

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